Our Vision

"To ensure that every small business is afforded the opportunity to grow into it's fullest potential.” 


Your Partner in Franchise Business Exploration.

Meet the Founder

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Jennifer Callender is a retired corporate executive of 25+ years mainly in the Telecommunications and Healthcare Industry.  Jennifer is a proud graduate of her HBCU, Alabama A&M University with a degree in Mathematics and Computer Science. As a Project Management Professional (PMP) Jennifer has had a very rewarding career of building and leading teams in support of implementing large corporate initiatives. That passion and love for being part of something from beginning to end sparked her interest in business ownership.

Jennifer has always been a supporter of the small business community by participating as an Angel Investor with primary interest in innovative technology ventures and working with non-profits to bring access to capital for minorities. Before taking early retirement from Corporate America, Jennifer knew she wanted to own her own business. After pursuing franchise business ownership and a frustrating engagement with a franchise consultant, she wanted to ensure that other minorities didn’t have that same experience. That’s when Jenivid Solutions, LLC (JSL) was formed in 2019. JSL exists to assist African American and Latino individuals by helping them explore franchise business ownership in a trusted environment. JSL is affiliated with FranServe which is one of the largest brokerage firms in the US with over 500 franchise brands across 60+ industries.


As a Certified Franchise Consultant, Jennifer is well equipped to partner with her clients throughout their franchise business ownership journey.

Jennifer is active in the community and is the current Board Chair of the Arthur Blank YMCA of Metro Atlanta. She is a member of The National Coalition of 100 Black Women, Inc. She is also a member of the International Career and Business Alliance and facilitates the Blacks in Franchising Mastermind Group. Finally, she is a member of Alpha Kappa Alpha Sorority, Inc. which is the largest sorority of African American college graduates.


Jennifer resides in Brookhaven, Ga with her husband Barry and they love travel, golf and fun gatherings with family and friends.